2005 – 2022

The firm was formed in 2005 as a partnership called Strategy Box, specialising in communication strategy and visual design. The founders, Deepa Vijayan and Arjun Khara, were both graduates of communications, media, and culture, and so brought an academic methodology to industry practices.

Experience, gained over the years, informed this methodology, and the methodology, in turn, strengthened the firm’s ability to provide robust and reliable copywriting and brand communication services. The combined approach placed the firm in a unique position to develop research-based practices.

In time this approach became the brand, identifying and differentiating the firm in an increasingly crowded marketplace. Strategy Box was eventually renamed Quantico Communications, which subsequently established its own holding company — the Centre for Communication and Information Literacy Pte. Ltd.

Today, the Centre for Communication and Information Literacy is a major research think-tank in the Asia Pacific, providing communications training and consultancy work for governments, businesses, NGOs, and charities. Quantico Communications, as a standalone company, continues to provide copywriting services.

The difference is the firm’s work is usefully part of the research and training pipeline: copywriting projects feed into our communications research, and the research enables constant and consistent improvements in our copywriting capabilities for clients across Singapore, Southeast Asia, and the Asia Pacific.